Ad Professor on LinkedIn: The 14 best car ads I've collected | 266 comments (2024)

10 genius ads I've collected this week: 1. HeinzPrinciple: Pop Culture AnchoringStep 1: Find something in pop culture that resembles your productStep 2: Anchor your product so everyone can't not associate the two"Now you can't unsee it"2. Kleenex Toilet PaperPrinciple: The Specific CustomerWomen make 80% of household decisions. Kleenex with an ad for 2x the toilet paper -- with copy targeting the women of the house. 3. Santa Casa - Drink Drive Awareness Principle: The Hand Break TurnStep 1 - Take them down one road (Make them think it's rain) Step 2 - Hit the handbrake by revealing what it was (Vodka) 4. SpecsaversPrinciple: The Meta AdIf your eyes aren't good enough to read this ad -- you need our glasses. 5. Sekron CCTV Principle: The Contrast EffectSekron show a world class Brazilian Jiu Jitsu class... That has CCTV installed. "If they need it, you need it" 6. Burger King - Coin Ad Principle: Reframe The PriceYou can get a crispy chicken for coins you leave next to your keys. 7. Back Market Principle: Sell The Amount SavedIf you buy a 2nd hand iPhone -- the quality is just as good AND you can afford a holiday. 8. McDonalds - Open LatePrinciple: Show > TellDon't tell them it's open late. Show them it's open late.9. Spotify Principle: Pavlov's Dog If you want to be a habit of your customer -- associate yourself with other habits. 10. Think - Wear A Seatbelt Principle: The Final RevealPS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next levelApply here --> adprofessor.com

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The 20 funniest ads I've made:1. Ryanair2. Tesla3. Instagram4. McDonald's - McCafe5. Grammarly6. Mastercard7. Porsche8. WHOOP9. Nike10. KitKat11. Speechify12. Asana13. LinkedIn14. Nutella15. Patron16. IKEA17. Audible18. KFC19. San Pellegrino20. PatagoniaNeed help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next levelApply here --> adprofessor.com

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Here's an ad I created for Asana. What company should I do next?PS. Spending more than $50K per month on ads? My team built the best-performing ad for 3x billion dollar companies.Apply here --> adprofessor.com

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12 creative anti-smoking ads I've collected: 1. Lung PongPrinciple: Game HackingVideo game industry is worth more than music and entertainment combined.Steal the interfaces.2. Cancer Cures Smoking Principle: The reverse copy3 words of pure gold. 3. Nicotinelli Principle: Appeal to vanityIf you want someone to quit smoking, don't give them an emotionless statistic.Hit their fear of looking old.4. World No Tobacco DayPrinciple: Keep the language -- change the image.Visualise the non-smoking area in a way they've never seen before.5. Downloading CancerPrinciple: User interface hacking6. "Cigarettes Smoke People" Principle: The reverse metaphorYou are not smoking a cigarette. The cigarette is smoking you. 7. Smoker & Passive Smoker Principle: The Achilles heelIf you can't convince a parent to stop smoking -- appeal to the only thing more important than their life. 8. Public Health England Principle: Falsifiable numbersProcrastinators lives in a fluffy world of "one day". Bring them to reality by giving them a clear number. 9. "Your Body Is Your Home" Principle: The transferable metaphor People can't see their internal body -- but they know what a burnt room looks like. Use visual analogies to explain the hidden. 10. Ashes To AshesPrinciple: Keep trimming fat,2 words. 2 visuals. Powerful. Less is more. 11. Portable Gas ChamberPrinciple: A picture paints a 1000 words12. Smoking Is Harmful To Your BreathWould love to have seen the briefing script for models on this one.Do not underestimate how many lives smoking ads saved.It's potentially millions of lives.1.8 million smokers attempted to quit smoking because of ONE nine-week long ad campaign.

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25 lessons from Rory Sutherland:1. A flower is a weed with an advertising budget.2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.3. To reach intelligent answers, you often need to ask really dumb questions.4. Highly targeted advertising merely finds customers: less well-targeted advertising can actually create customers.5. Trust grows at the speed of a coconut tree and falls at the speed of a coconut.6. The opposite of a good idea can also be a good idea.7. The best ideas do not emerge within disciplines, they emerge at the intersections between them.8. Never call a behavior irrational until you really know what the person is trying to do.8. Solving problems using rationality is like playing golf with only one club.10. If we allow the world to be run by logical people, we will only discover logical things.11. The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.12. What gets mismeasured gets mismanaged.13. The human mind does not run on logic any more than a horse runs on petrol.14. Not everything that makes sense works, and not everything that works makes sense.15. Google understood that if you're just a search engine and nothing else -- people assume you're a very, very good search engine.16. It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.17. Evolution is like a brilliant uneducated craftsman: what it lacks in intellect it makes up for in experience.18. Test counterintuitive things only because no one else will.19. Once you free yourself from the need to arrive at a solution through logical steps, the world becomes messier, but the solution space becomes 20x bigger.20. For a business to be truly customer-focused, it needs to ignore what people say. Instead it needs to concentrate on what people feel.”21. It's not enough to be right, you have to be persuasively right.22. Don’t design for efficiency. Design for laziness.23. We need to move from a world that solves for averages to one that solves for individuals.24. All big data comes from the same place: the past. Yet a single change in context can change human behavior significantly.25. If you never do anything differently, you'll reduce your chances of enjoying lucky accidents.

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The 15 funniest social media ads of all time: 1. IKEAPrinciple: Punch UpwardsIf you're a commodity product, don't be afraid of punching up at luxury goods.2. LA Jobs Principle: Show and Tell. 12.1K shares on a job advert because they thought outside the box. 3. Fiverr Principle: The Handbrake TurnUse the headline to capture their attention... And the small print to take a handbrake turn. 4. Lego Principle: The Tweet CommentStep 1: Tweet something unintelligible so your audience runs to the commentsStep 1: Reveal the hilarious cause5. CrocsPrinciple: Nostalgia is a helluva drugCrocs stands out on the newsfeed by selling Nostalgia. Everyone zigs to the future, they are zagging to the past with their ads.6. Ford Mustang Principle: The Niche Rock BottomStep 1 - Identify a funny rock bottom people can relate toStep 2 - Insert your product into the conversation7. Liquid DeathPrinciple: Use The Haters' EnergyOne of Liquid Death's best ads... Found from a hater in the comment section. "People love us on the internet"8. The Ice Pod Principle: Meta MarketingBeing out of ideas can be the idea.9. BiC LightersPrinciple: The Subtle Wink Use "And More" to wink at things you can't say. 10. OpalPrinciple: The Fake ReviewStep 1 - Find the anti-customerStep 2 - Create a 1* review from that anti-customer(Opal is an app that helps with phone addiction)11. Oats OvernightPrinciple: Turning Sh*t into SugarOats ran an ad with hilarious bad reviews.They close with the tagline: "Find out why 1 million happy customers disagree".12. TinderPrinciple: Seize The Memes of ProductionTinder hiring for a VP of Ghosting. Clever marketing campaign using the customers' memes. 13. DominoesPrinciple: Emojis Speak a 1,000 Words14. WaitrosePrinciple: Ride The News EventMeme around a Waitrose ad being outside of 10 Downing Street during the election...Waitrose hijacked the meme by turning it into a sale.15. Harley Davidson - Electronic MotorbikesPrinciple: The 10x featureGenius way to announce the launch of electronic motorbikes.PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next levelApply here --> adprofessor.com

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Here's an ad I made for The National Lottery. What company should I do next? Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next levelApply here --> adprofessor.com

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I collect ad copy like rich people collect watches.8 examples: 1. HyposwissPrinciple: Punchline FirstWrite the punchline: "They like us because of our honesty"Then write the set up: "We like our clients because of their money"2. BMWPrinciple: The Rule of 3Use the 3rd line to take an unexpected left turn3. TimexPrinciple: Create An EnemyPosition the competition as Darth Vader or "The Matrix".Position your product as Luke Skywalker or Neo.Once someone explains this strategy to you -- you begin to see it everywhere.4. Apple AirTagPrinciple: Hijack Pop Culture Make a specific reference to the pop culture event you audience will remember. Apple targeting millennial and boomers with a REM reference. 5. Otta JobsPrinciple: The Inner ThoughtCall out the elephant in the industry your customers are thinking... but your competitors are silent about.6. Porsche 944S2Principle: Hypnotic Identity BiasIf you don't think this car is exciting -- you must be dead. Therefore if you're not dead, you must think it's exciting.The most hypnotic ad copy ever.7. The EconomistPrinciple: Create an Anti-Customer8. ToyotaPrinciple: The OriginalIf you can't advertise the latest sexy technology -- call yourself the original version.PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next levelApply here --> adprofessor.com

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9 creative ads I've collected this week: 1. Iceland anti-drink drivingPrinciple: The Choiceless Choice"Choose who will drive you home: Ambulance, Police, Funeral Hearse -- or taxi"It feels like an open question, but you've already given them the answer.2. Raid Principle: 2+2 = ? Set up the 2+2 and let them figure it out. 3. Ogilvy Bejing - Phone AddictionPrinciple: Put the problem on steroids"The more you connect, the less you connect"4. Clorets Principle: The Aha Moment You see the image and feel very confused. You then read the copy and have an "Aha moment" 5. Samsung A400 Principle: Costly Signalling Theory Show what people are willing to do to showcase your product. 6. Nivea NightPrinciple: The Minimalist Ad7. VaselinePrinciple: Iconic LayeringUse something iconic to stand your product on top of.8. Pedigree Dog FoodPrinciple: The Hilarious Before And AfterStep 1 - Create before and after scenario: Kids --> No Kids. Step 2 - Flip the depressing after scenario: Kids --> Dogs. "When your kids leave home, replace them"9. Principle: The WTF-Aha StepsStep 1 = WTF. Are Renault encouraging dangerous driving?!Step 2 = AHA. It's an ad for Renault toys.PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next levelApply here -->adprofessor.com

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